![]() ![]() Instead of deleting, up to 15% of users will even go as far as opting to unsubscribe. Isn't that a compelling argument to pay attention to this detail? Even if you have high-quality content, an unreadable email is likely to be deleted in under 3 seconds in more than 70% of cases. Mobile clients account for 41.6% of email opens, followed by 40.6% for webmail and 16.2% for desktop. Of course, the font size will also depend on the amount of text in your emails - sometimes it’s okay to scale up or down a bit if it means your emails will look So, what is the best email font size? Stick to at least 14 pixels, or go for 16x if you want to play it safe. ![]() One powerful reason for that? Most people read emails on their mobile devices nowadays - a whopping 85%! Choose an optimal email font sizeĬhoosing the right email font size is almost equally as important as picking the right font. Are you making a big company announcement? Stick to something more traditional to ensure you don’t come across as unprofessional. Although your brand style guide should provide a general direction, you can experiment a bit depending on the type of email campaign.ĭo you have a flash sale? The best email font might be something big and bold. Which is the best font for emails? It greatly depends on the type of message you want to send. Choose fonts that align with the type of message On the screen, sans-serif characters are easier to read. But the fact that emails are exclusively seen online on desktop or mobile displays, sans serif fonts are the best. Various sources claim that serif fonts are best for emails. Arial, Trebuchet MS, and Helvetica are the most popular sans-serif fonts safe for emails. Those fonts without a decorative line at the end of each symbol are known as sans serif fonts. So if anything doesn't seem quite right, or doesn't match your messaging or overall brand image, potential prospects will notice and be repelled. The typeface you select has its own personality and offers a distinct message. Choose fonts that line up with your brand imageįonts exist in a variety of styles and sizes, and the way letters are displayed in email clients, including their shape and spacing, can have an influence on your audience. Here are 7 tips to help you find the best font for email campaigns for your brand. Which is the best font for emails? There are several factors to answering that question. It would, however, definitely give you a general idea of the factors you must consider before choosing your fonts for other platforms as well. Our discourse is limited to choosing the perfect fonts for emails only in this post. Your typeface can help reinforce a specific theme, add to the overall feel and personality of work, and make or break your message, thus significantly impacting your business. Consumers' perceptions of your brand are influenced by font style and font size. The font you choose in your designs and marketing collaterals matters a lot, especially when it comes to digital and email marketing. And organizations from small businesses and startups to big enterprises can make this mistake. Ogden Nash’s poem, “This is Going to Hurt Just a Little Bit”, has these lines: “Because some tortures are physical and some are mental, but the one that is both is dental.”ĭoes the caption, in red, within the image read “I love Cow” or “I love Coco”, or something else altogether?This is nothing but just another typical example of a bad font choice. Brown’s choice of fonts seems to acknowledge the poet’s verses! ![]()
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